Customers Today Perceive Fewer Real Product Differences, Show Less Brand

question 91

Multiple Choice

Customers today perceive fewer real product differences, show less brand loyalty, and are becoming more sensitive to

• A) point-of-purchase messaging.
• B) engaging communication.
• C) direct response techniques.
• D) customer service.
• E) price and quality.

---

Definitions:

Group Influences

The effects or impacts that a group may have on the attitudes, beliefs, and behaviors of its members.

Internalized Value

An internalized value is a belief, standard, or principle that an individual adopts as their own guiding behavior or decision-making process.

Superior Knowledge

Having a higher level of understanding, expertise, or information than others in a specific area.

Expert Power

The influence and authority one holds as a result of possessing specialized knowledge, skills, or expertise.