When 3M, HP, and Motorola Practise Researching or Imaging Latent

question 123

Multiple Choice

When 3M, HP, and Motorola practise researching or imaging latent needs of consumers, they are most likely using which of the following marketing orientations with respect to their consumers?

• A) supply-side orientation
• B) promotion orientation
• C) proactive marketing orientation
• D) reactive market orientation
• E) selling orientation

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