The Broad Environment Consists of Six Components; One of Which

question 69

Multiple Choice

The broad environment consists of six components; one of which is the

• A) demographic environment.
• B) promotion environment.
• C) service supplier environment.
• D) distribution environment.
• E) investment environment.

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Definitions:

Lewin's Model

A three-stage theory of change describing how to initiate, manage, and stabilize the process: unfreezing, changing, and refreezing.

Planned Change

A deliberate effort to improve an organization’s operations or direction through specific interventions, strategies, and processes.

Unfreezing

The phase of Lewin’s planned change process during which a situation is prepared for change.

Felt Needs

Deeply experienced and acknowledged necessities or desires that individuals or groups seek to fulfill.