Which of the Following Is the Best Example of Consumers

question 89

Multiple Choice

Which of the following is the best example of consumers' amplified voice to influence peer and public opinion?

• A) auto enthusiasts talking about chrome rims at CarSpace.com
• B) reverse auctions in which sellers compete to capture business
• C) the ability to access online newspapers from anywhere in the world
• D) Amazon.com branching into retails sales of clothing and accessories
• E) social media such as Facebook and Flickr

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Definitions:

Right Of Publicity

The legal right of an individual to control and profit from the commercial use of their name, image, or persona.

Commercially Using

Utilizing something, such as a product, property, or intellectual property, in a manner that is intended for business purposes, often aiming for profit generation.

Personal Property

All objects and rights, other than real property, that can be owned.

Defamation

The act of communicating false statements about a person, which harms that person's reputation, and can be categorized into libel (written) or slander (spoken).