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Relationship marketing has the aim of building mutually satisfying long-term relationships with key parties.
Quantitative Goal
A specific, measurable objective often defined by numerical indicators.
Superordinate Goals
Goals shared and valued by individuals or groups working together, which guide cooperative efforts towards problem-solving or achieving a common objective.
Formal Rules
Explicitly stated regulations or guidelines that govern behavior and operations within an organization or society.
Context Factor
A variable or condition that impacts the environment or outcomes within a specific situation.
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