Illustrate the Differences Between a Reactive Market Orientation and a Proactive

question 139

Essay

Illustrate the differences between a reactive market orientation and a proactive marketing orientation. Use two companies from the tennis shoe industry to exemplify the differences between the concepts.

---

Definitions:

Standing to Sue

The legal right of an individual or entity to file a lawsuit, based on having a sufficient connection to and harm from the law or action challenged.

Privity of Contract

Privity of contract is a legal principle that only those parties who have entered into a contract have the right to sue to enforce their rights or claim damages under that contract.

Statute of Frauds

A legal principle requiring certain types of contracts to be written and signed to be legally enforceable, such as those involving real estate or contracts that cannot be performed within a year.

Public Policy

Guidelines and principles that reflect the societal norms and beliefs influencing laws and government actions.