Marketing Is Both an "Art" and a "Science" Because There

question 8

Multiple Choice

Marketing is both an "art" and a "science" because there is constant tension between the formulated side of marketing and the ________ side.

• A) behaviour
• B) creative
• C) management
• D) selling
• E) forecasting

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Definitions:

LMX

Leader-Member Exchange, a theory focusing on the dyadic relationships between leaders and followers, emphasizing the quality of these interactions.

OCB

Organizational Citizenship Behavior; voluntary actions of employees that are not part of their formal job requirements but contribute to the organization's effectiveness.

Performance

The action or process of carrying out or accomplishing an action, task, or function.

Ethical Leadership

The demonstration of normatively appropriate conduct through personal actions and interpersonal relationships.