Customers Today Perceive Fewer Real Product Differences, Show Less Brand

question 91

Multiple Choice

Customers today perceive fewer real product differences, show less brand loyalty, and are becoming more sensitive to

• A) point-of-purchase messaging.
• B) engaging communication.
• C) direct response techniques.
• D) customer service.
• E) price and quality.

---

Definitions:

Your Honor

A formal title used in court to address the judge.

Planning

The process of developing strategies, outlining tasks, and preparing actions to achieve specific goals or objectives.

Advocacy Situations

Circumstances in which support, defense, or promotion of a particular cause or policy is needed or carried out, often requiring vocal, active efforts.

Resources

Assets, materials, and other items necessary for individuals or organizations to function or achieve their goals.