In Response to Threats from Such Companies as AOL, Amazon

question 54

Multiple Choice

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as

• A) disintermediation.
• B) e-commerce.
• C) new market synchronization.
• D) e-collaboration.
• E) reintermediation.

---

Definitions:

Mental Images

Mental representations that stand for objects or events and have a picture-like quality.

Physical Objects

Items or things that occupy space and have mass, perceptible through the senses, especially the sense of touch.

Phoneme

The smallest unit of sound in a language that can distinguish meaning between words.

Cultural Bias

The tendency to interpret or judge phenomena based on one's own cultural standards.