When 3M, HP, and Motorola Practise Researching or Imaging Latent

question 123

Multiple Choice

When 3M, HP, and Motorola practise researching or imaging latent needs of consumers, they are most likely using which of the following marketing orientations with respect to their consumers?

• A) supply-side orientation
• B) promotion orientation
• C) proactive marketing orientation
• D) reactive market orientation
• E) selling orientation

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Definitions:

Partial Payment

A payment made that is not in full settlement of a debt but is instead a portion of the total amount owed.

Allowance for Doubtful Accounts

An estimate of the amount of credit sales that are expected to become uncollectible, used to adjust accounts receivable to its net realizable value.

Bad Debt Expense

This represents the estimate of non-collectible accounts receivable that occurs in a given period, reflecting potential losses due to credit sales.

Credit Sales

Sales transactions where the payment is delayed as opposed to immediate cash payment, generating accounts receivable.