Marketing Has Been Described Being Both an "Art" and a "Science

question 144

Essay

Marketing has been described being both an "art" and a "science. Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

Newspaper Journalists

Professionals who research, write, and report news stories for newspapers.

Decreased

Decreased means to lessen in size, amount, severity, or intensity.

Last Decade

A term referring to the most recent ten-year period from the current date.

Fourth Branch

An informal term referring to groups outside the three branches of the US government that influence decision-making, such as the media or interest groups.