The Most Frequently Cited Shortcomings of Current Marketing Plans, According

question 46

Multiple Choice

The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus.

• A) profit
• B) long-term
• C) price
• D) short-run
• E) product

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Definitions:

Teddy Bears

Soft, stuffed toys resembling bears, often used for comfort and play by children.

Consumer Price Index

An evaluative measure that calculates the weighted mean cost of a range of consumer services and goods, from food to medical care and transportation.

Purchasing Power

The real value of money, reflecting the quantity of goods or services that one unit of money can buy, inversely related to the level of prices in the economy.

Producer Price Index

An economic measure reflecting the average rate of change in the prices at which domestic producers sell their goods over time.