The Last Step in the Value Creation and Delivery Sequence

question 5

Multiple Choice

The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

• A) reversing
• B) distributing
• C) developing
• D) researching
• E) communicating

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Definitions:

Western Culture

A term referring to the cultures of Europe and other countries influenced by European traditions, characterized by a heritage of artistic, philosophical, literary, and legal themes and traditions.

Cloud Gate

A public sculpture by Indian-born British artist Anish Kapoor, located in Millennium Park in Chicago, known for its mirrored, bean-shaped surface which reflects Chicago's skyline.

Richard Serra

An American artist known for his large-scale sculptures made from sheets of metal.

Reflective Surface

Any surface capable of reflecting sufficient light to produce an image of whatever is in front of it, commonly used in mirrors and some types of artworks.