One Conception of Holistic Marketing Views It as "Integrating the Value

question 83

Multiple Choice

One conception of holistic marketing views it as "integrating the value exploration, ________, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders."

• A) value creation
• B) value research
• C) value proposition
• D) value chain
• E) value management