What Master Marketer Is Known for Building a Brand in a Product

question 126

Multiple Choice

What master marketer is known for building a brand in a product area where no brand name had ever existed before?

• A) IKEA
• B) Intel
• C) Molson
• D) Canadian Tire
• E) Virgin

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Definitions:

Inflation

The pace at which overall prices for products and services increase, diminishing the value of money as time passes.

Demand Deposit

A deposit in a commercial bank or other financial intermediary against which checks may be written.

NOW Account

A type of bank account that offers the benefits of a savings account with the convenience of a checking account, allowing for interest to be earned on deposited funds.

Corporate Stock

Shares representing ownership in a corporation, giving shareholders a claim on part of the company's assets and earnings.