When Yahoo! Began to Flounder in the 2001, CEO Terry

question 6

Essay

When Yahoo! began to flounder in the 2001, CEO Terry Semel imposed a more conservative, buttoned-down atmosphere on the freewheeling Internet startup. At the new Yahoo!, spontaneity is out and order is in. What term is most closely applied to the organizational change phenomenon described above? Be sure to explain what the term means with respect to the example provided.

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Definitions:

Employee Engagement

A strong sense of connection with the organization and passion for one’s job.

Gallup Organization

An American analytics and advisory company known for its public opinion polls conducted worldwide.

Job Involvement

The degree to which an individual identifies with their job, actively participates in it, and considers their job performance to be important to their sense of self-worth.

Job Involvement

Refers to the degree to which an individual identifies psychologically with his or her job and considers their perceived performance level important to self-worth.