Zellers Was Able to Mine the Large HBC Customer Database

question 7

Multiple Choice

Zellers was able to mine the large HBC customer database when it launched the Mossimo fashion line in its stores. The company was able to identify customers who typically did not purchase fashions from discount department stores. This is an example of a retailer using

• A) sales information systems.
• B) a marketing intelligence system.
• C) the order-to-payment cycle.
• D) data mining.
• E) information needs probes.

---

Definitions:

Postpartum Depression

A complex mix of physical, emotional, and behavioral changes that many women experience after giving birth, characterized by sadness, fatigue, and anxiety.

Apgar Scale

A quick test performed on a newborn at 1 and 5 minutes after birth. The 1-minute score determines how well the baby tolerated the birthing process. The 5-minute score tells the healthcare provider how well the baby is doing outside the mother's womb.

Epidurals

A form of regional anesthesia involving an injection into the epidural space of the spine to block pain in a particular region of the body.

Behavioral Teratogens

Substances or exposures that can lead to developmental malformations or psychological issues due to prenatal exposure.