When a Magazine Collects Valuable Feedback on Each Issue from a Group

question 81

Multiple Choice

When a magazine collects valuable feedback on each issue from a group of readers and subscribers, which step has it taken to improve the quality of its marketing intelligence?

• A) networking externally
• B) training and motivating the sales force to report on new developments
• C) setting up a customer advisory panel
• D) motivating intermediaries to pass along important information
• E) purchasing information from outside suppliers

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Definitions:

Labor Relations

The interaction between management and labor unions or workers, encompassing negotiation, compliance with labor laws, and workplace conflict.

Business Environment

The combination of external and internal factors that influence a company's operating situation, including economic, legal, technological, and social conditions.

Cost Reduction

The process or strategy of reducing the amount of money required to produce goods or services without compromising on quality, often through efficiencies, economy of scale, or re-negotiation of contracts.

Process Improvement

The proactive task of identifying, analyzing, and improving upon existing business processes within an organization to optimize performance and meet new quotas or standards of quality.