Black and Decker Canada Markets a Line of Inexpensive and Smaller

question 37

Multiple Choice

Black and Decker Canada markets a line of inexpensive and smaller household appliances. Which of the following household types would present them with the most potential?

• A) DINKs (double-income, no kids)
• B) nuclear families
• C) blended families
• D) SSWDs (single, separated, widowed, divorced)
• E) traditional households

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Definitions:

Buyer Responsiveness

The degree to which consumers adjust their demand for a product or service in response to changes in price or other factors.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to purchase at various prices.

Inelastic

Pertains to a scenario where the need for a product or service shows little reaction to fluctuations in its price.

Per Unit Price

The cost associated with a single unit of a product, illustrating the price at which one unit of the product can be purchased.