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Serena Gupta's boss feels that their internal records system has supplied a wealth of information and is resistant to obtain more information about developments in the marketing environment. How could Ms. Gupta make a case for developing a marketing intelligence system and gathering "happenings" data?
Obligation
A duty or commitment to fulfil an act, usually as part of a contract or by law, such as the repayment of a loan.
Equal Payments
A series of identical payments made over a set period, commonly used in loans and installment purchases.
Overdrawn
A situation where an account has a negative balance due to the account holder spending more money than what is available in the account.
Annual Rate
The interest rate for a period of one year, often used for comparing the yields of investments or loans.
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