The Major Responsibility for Identifying Significant Marketplace Changes Falls to

question 86

Multiple Choice

The major responsibility for identifying significant marketplace changes falls to

• A) the Canadian Marketing Association.
• B) industry lobby groups.
• C) the marketing research industry.
• D) the company's marketers.
• E) Statistics Canada.

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Definitions:

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted from generation to generation.

Social Reality

The construct of society as experienced and understood by individuals within that society.

Culture

encompasses the shared beliefs, customs, arts, institutions, and all other products of human work and thought characteristic of a community or population.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person's behavior.