When a Marketer "Mines" His or Her Company's Database, Fresh

question 110

Multiple Choice

When a marketer "mines" his or her company's database, fresh insights can be gained into neglected customer segments, ________, and other useful information.

• A) possible new inventions
• B) recent customer trends
• C) long-term competitive trends
• D) possible new technologies
• E) new primary data possibilities

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Definitions:

Grit

A personality trait characterized by perseverance and passion for long-term goals, often associated with resilience in overcoming obstacles.

Global Entrepreneurship Monitor

An international research initiative that assesses the state of entrepreneurship ecosystems in various countries around the world.

Entrepreneurial Intentions

The cognitive state and planning towards the creation of new business ventures or the introduction of innovations within existing enterprises.

Perceived Capabilities

An individual's belief in their ability to succeed in specific situations or accomplish a task.