Zellers Was Able to Mine the Large HBC Customer Database

question 7

Multiple Choice

Zellers was able to mine the large HBC customer database when it launched the Mossimo fashion line in its stores. The company was able to identify customers who typically did not purchase fashions from discount department stores. This is an example of a retailer using

• A) sales information systems.
• B) a marketing intelligence system.
• C) the order-to-payment cycle.
• D) data mining.
• E) information needs probes.

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Definitions:

Mobile Device

A portable computing device such as a smartphone or tablet computer.

Widgets

A generic term often used in economics or technology to refer to any hypothetical manufactured product.