Consumers Are Increasingly Willing to Swap Personal Information for Customized

question 128

Essay

Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. As the manager in charge of collecting this type of consumer data, you know that privacy issues are still a public policy hot button. What consumer concerns about their personal information are the most compelling and most difficult to deal with by the marketer?

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Definitions:

Internal Social Networks

Private platforms used within an organization to enable employees to network, communicate, and share information or documents.

Corporate Profit

The financial surplus achieved by a company after subtracting all its expenses from its revenue.

Merger

A merger is a business strategy that involves combining two or more companies into a single entity, often with the goal of increasing market share, reducing costs, or enhancing competitiveness.

Internal Communications

The strategies and practices used by an organization to facilitate effective communication among its employees.