________ Is the Systematic Design, Collection, Analysis, and Reporting of Data

question 38

Multiple Choice

________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

• A) Marketing research
• B) Marketing intelligence
• C) MIS (marketing information system)
• D) Marketing management
• E) Demographics

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Definitions:

Analyze

To examine something methodically and in detail, typically for purposes of explanation and interpretation.

Economic Models

Simplified representations of complex economic processes or systems used to analyze economic activities and predict outcomes.

Details

Specific pieces of information or characteristics about something.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving observation, experimentation, and hypothesis testing.