Examlex
Marketing-mix modelling focuses on baseline sales and long-term effects instead of incremental growth.
Disposable Income
The sum households have for expenditures and savings after taxes on income are deducted.
Dissaving
The process where spending exceeds income, leading to a depletion of savings or accumulation of debt.
APC
The Average Propensity to Consume, which measures the fraction of income that households spend on goods and services rather than saving.
Disposable Income
The spendable income of households after income tax deductions tailored for saving and spending.
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