Examlex
The text lists several creative ways that a small company can conduct marketing research without incurring the high costs often associated with a marketing research effort. List three methods that might be considered to be creative.
Structured Interview
An interview in which a set of standardized questions with an established set of answers is used.
Non-Directive Style
Leadership or counseling approach where the leader or counselor provides minimal guidance, allowing individuals to explore thoughts and feelings independently.
Non-Standardized Questions
Questions that are not uniform or consistent across all instances, often customized to elicit specific information or responses in interviews or surveys.
Interview Plan
A structured outline prepared by an interviewer that includes the objectives, questions, and strategies to be used during an interview process.
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