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Explain What Qualitative Measures Are and Why They Might Be

question 66

Essay

Explain what qualitative measures are and why they might be useful to marketers.


Definitions:

Total Charges

The complete amount of money required or demanded for a service or goods, often including all additional fees and taxes.

Operating Information

The information that is needed on a day-to-day basis in order for a company to conduct business.

Day-To-Day Basis

Refers to the routine or daily activities and tasks that are performed regularly.

Cost Ratio Formula

A mathematical formula used to determine the costs associated with producing goods or services in relation to the revenue they generate.

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