________ Can Track Customer Satisfaction Directly and Ask Additional Questions

question 22

Multiple Choice

________ can track customer satisfaction directly and ask additional questions to measure repurchase intention and the respondent's likelihood or willingness to recommend the company and brand to others.

• A) Mystery shoppers
• B) Customer loss rates
• C) Customer focus statements
• D) Periodic surveys
• E) Sales summary reports

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Definitions:

Socializer

An individual who actively seeks out or enjoys participating in social activities with others.

Passive Communication

A style of communication where the individual fails to assert their own ideas or needs, often avoiding confrontation.

Group Size

The number of individuals constituting a group or team, which can influence dynamics, interaction, and outcomes.

Response Bias

describes a tendency in survey or research participants to answer questions inaccurately due to various factors, including question wording, methodology, or personal bias.