The Process of Building, Maintaining, and Using Customer Databases and Other

question 90

Multiple Choice

The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called

• A) database marketing.
• B) datamining.
• C) data warehousing.
• D) custom marketing.
• E) electronic marketing.

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Definitions:

Mental Imagery

A cognitive process where an individual visualizes or simulates a perception or experience in their mind in the absence of external stimuli.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, proposing that intelligence is not a single entity but a collection of different cognitive abilities.

Multiple Intelligences

A theory proposed by Howard Gardner, suggesting that individuals possess a variety of distinct types of intelligence, not just a single general intelligence.

Naturalistic

A methodological approach emphasizing observation and analysis of subjects in their natural environments without experimental manipulation.