When a Consumer Considers a Product or Service, He or She

question 28

Multiple Choice

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest customer perceived value. A retailer such as Zellers can improve it offerings in three ways. If Zellers improves products, personnel, and image benefits, it will

• A) reduce total customer cost.
• B) reduce product cost.
• C) increase total customer benefit.
• D) increase long-term loyalty.
• E) reduce psychic costs.