Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Administration Fee

A charge paid to cover the administrative costs of processing or servicing a transaction, policy, or account.

United Kingdom

A sovereign country located off the northwestern coast of mainland Europe, comprising England, Scotland, Wales, and Northern Ireland.

Holidays Off

Designated non-working days recognized by organizations or governments that allow employees or members to refrain from work to celebrate or observe specific occasions or festivals.

Paid Double

Receiving twice the usual compensation or amount for a product, service, or as a settlement.