The Process of Building, Maintaining, and Using Customer Databases and Other

question 90

Multiple Choice

The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called

• A) database marketing.
• B) datamining.
• C) data warehousing.
• D) custom marketing.
• E) electronic marketing.

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Definitions:

Sales Presentation

A structured dialogue or demonstration aimed at persuading a potential buyer to purchase a product or service.

Trial Close

A technique used in sales to ask preliminary questions or make statements to gauge the customer's readiness to make the purchase.

Sales Presentation

A speech or demonstration given to persuade a potential buyer of the value and benefits of a product or service.

Buying Decision Process

The series of steps a consumer goes through, from recognizing a need to the actual purchase decision.