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Royal Caribbean Uses Its Database to Offer Spur-Of-The-Moment Cruise Packages

question 84

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Royal Caribbean uses its database to offer spur-of-the-moment cruise packages to fill all the berths on its ships. It focuses on retired people and single people because they are more able to make quick commitments. This is an example of opportunities presented by


Definitions:

Psychosexual Stages

Psychosexual Stages is a Freudian theory describing how personality development occurs in five stages (oral, anal, phallic, latency, and genital) associated with erogenous zones.

Phallic Stage

In Freudian psychoanalytic theory, the third stage of psychosexual development (ages 3-6) where the libido's focus is on the genital area, and the child develops sexual identification with the same-sex parent.

Sexual Orientation

The direction of an individual’s erotic interests, today viewed as a continuum from exclusive male–female relations to exclusive same-gender relations.

Defense Mechanism

Psychological strategies used by individuals unconsciously to protect themselves from anxiety or unacceptable thoughts and feelings.

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