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Database marketing is most frequently used by business marketers and service providers (hotels, banks, airlines, and insurance, credit card, and telephone companies) that normally and easily collect a lot of customer data.
Consolidated Statement
A financial statement that aggregates the financials of a parent company and its subsidiaries into one document.
Cash Flows
The total amount of money being transferred into and out of a business, influencing its liquidity, operational capability, and financial health.
Noncontrolling Interest
The portion of equity in a subsidiary not directly or indirectly owned by the parent company.
Cash Dividends
Dividends paid in the form of cash to a company's shareholders from its current or accumulated earnings.
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