A Need Can Be Triggered by Internal or External Stimuli

question 58

Multiple Choice

A need can be triggered by internal or external stimuli in which of the five stages of the consumer buying process?

• A) evaluation of alternatives
• B) purchase decision
• C) problem recognition
• D) information search
• E) post-purchase behaviour

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Definitions:

Discount Period

The time period that a buyer has to take advantage of trade discounts offered by a seller for early payment of invoices.

Freight Costs

Expenses incurred by a company to transport goods from one location to another, often included in the cost of sales or inventory.

Selling Expense

Costs incurred directly in the sale of a product or service, including advertising, sales commissions, and store upkeep.

Merchandise Sold

The total goods that have been sold by a company, typically within a specific period, contributing to its revenue.