When Kellogg's Attempts to Alter a Consumer's Beliefs About Their

question 101

Multiple Choice

When Kellogg's attempts to alter a consumer's beliefs about their Special K brand as a means of getting the consumer to re-think his or her purchase decision, the marketer is using ________ to accomplish this task.

• A) biased positioning
• B) positioning
• C) psychological repositioning
• D) repositioning
• E) competitive depositioning