Examlex
________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
Reversible Figure
An optical illusion or image that can be perceived in two different ways, depending on how one looks at it.
Gestalt Principle
A theory in psychology that proposes objects are perceived not by means of a passive and automatic registering of features but through active and holistic processes.
Figure And Ground
A principle in visual perception that describes how humans separate an object (the figure) from its surrounding area (the ground).
Sensory Adaptation
The process by which sensory receptors become less sensitive to constant stimuli over time.
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