Even If Consumers Form Brand Evaluations, Two General Factors Can

question 56

Multiple Choice

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other?

• A) amount of purchasing power
• B) short-term memory capabilities
• C) attitudes of others
• D) ability to return merchandise
• E) the self-concept

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Definitions:

Genetic Profiling

The process of determining the unique genetic makeup of an individual, often used in forensic science, ancestry, and medicine.

Genetics

The branch of biology that studies genes, heredity, and variation in living organisms.

Ex Vivo

A term referring to biological experiments done outside of a living organism, often in a controlled laboratory environment.

Genetically Modified

Pertains to organisms whose genetic material has been altered using genetic engineering techniques, often to introduce desirable traits.