Gordon Jones Is Considering Purchasing a Computer from Best Buy

question 132

Essay

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.

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Definitions:

Data Communication

The exchange of data between two or more devices via any form of transmission medium.

Field Device

An equipment or sensor located in the operational environment, directly interacting with the physical process.

SCADA

An acronym for supervisory control and data acquisition.

Data Acquisition

The process of collecting and measuring physical or electrical data from various sources, typically for analysis and monitoring.