Examlex
What is the composition of the buying centre?
Purpose
The reason for which something is done or created, or for which something exists.
Meaningful Purpose
The significant and intentional aim or objective that drives an individual's or organization's actions.
Audience Analysis
The process of examining and understanding the characteristics, needs, and preferences of the intended audience of a communication.
Primary Audience
The main group of people that a message, piece of content, or campaign is specifically intended to reach.
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