If a Marketing Researcher Uses Such Names (Categories) as Young

question 27

Multiple Choice

If a marketing researcher uses such names (categories) as Young Degerati, Mini Van &Vin Rouge, Lunch at Tim's, and Park Bench Seniors, when doing segmentation research, the marketing researcher is using ________ clusters.

• A) psychographic
• B) behavioral
• C) PRIZM
• D) demographic
• E) VALS

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Definitions:

Manufacturers

Companies or individuals that produce finished goods from raw materials through the use of various processes.

Government Agencies

Organizations established by a government to implement policy, enforce laws, and oversee specific areas of public administration.

Offering Available

Offering available denotes the range of products or services that a business makes accessible to its customers.

Consumers

Individuals or groups who purchase goods and services for personal use.