A Marketer Is Interested in Segmenting a Business Market Based

question 5

Multiple Choice

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would most likely be used by the marketer to assist with the task?

• A) purchasing approaches
• B) personal characteristics
• C) situational factors
• D) demographic
• E) operating variables

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Definitions:

Long-Term Forgetting

This refers to the gradual loss of memory over time, which can occur due to various reasons such as lack of retrieval, interference, or changes in neural connections.

Foreign Language

A language that is not the native language of the speaker, but that is used in the area where they live.

Horrific Killing

A heinous act of murder that induces a profound sense of shock, fear, or disgust.

Memory Accuracy

Memory Accuracy refers to the degree to which recalled information mirrors the events or information that was originally encoded into memory.