A Marketing Manager Has Decided to Take a "Purchasing Approach

question 18

Multiple Choice

A marketing manager has decided to take a "purchasing approach" to segmenting a proposed business market. Which of the following would be a potential means sub-segments for segmenting under this approach?

• A) attitudes toward risk
• B) purchasing-function organization
• C) customer capabilities
• D) size of order
• E) specific application

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Definitions:

Pressure

The force exerted by the substance per unit area on another substance.

Temperature Increases

The rise in the measure of heat energy within a given environment, substance, or system, often leading to changes in physical state or chemical reaction rates.

Volume

The amount of space that an object or substance occupies.

Volume Increases

A phenomenon where the space that a substance occupies expands, often due to temperature rise or chemical reaction.