There Are Several Major Segmentation Variables That Might Be Used

question 68

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three. For example, if we were to segment based on usage rate, subcategories would be light user, medium user, and heavy user.

Understand the concept and consequences of media imperialism.

Grasp the role of media in representing and possibly misrepresenting minority groups and social issues.

Recognize the potential of the Internet to transform user interaction with media and its impact on democratization.

Understand the role of mass media in supporting capitalism and democracy.

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Definitions:

Genetic Influences

The impact that an individual's genes have on their traits, behaviors, and susceptibility to certain conditions or diseases.

Environmental Perceptions

The individual or collective interpretation and awareness of the environmental factors and conditions surrounding them.

Causal Factor

An element or factor that brings about a change or results in a particular effect or outcome.

Necessary Condition

a prerequisite that must be met for a certain event or outcome to occur.