The VALS Segmentation System Has Evolved into an 8-Part Typology

question 65

Essay

The VALS segmentation system has evolved into an 8-part typology. List and briefly describe any four categories of that 8-part typology.

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Definitions:

Balance Sheet

It's a record that shows a firm's holdings, obligations, and the equity of its shareholders at a given time.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period of time, culminating in net income or loss.

Cash Basis

An accounting method where revenue and expenses are recognized only when cash is received or paid out, respectively.

Receivables

Money owed to a company by its customers or clients for goods or services provided that have not yet been paid for.