The Target Market for Some Products May Be the ______

question 37

Multiple Choice

The target market for some products may be the ______ young. Because the average age of Element buyers turned out to be 42, Honda decided that the lines between age groups were getting blurred.

• A) categorically
• B) psychologically
• C) physiologically
• D) demographically
• E) physically

---

Definitions:

Brand Purpose

Defines the reason a brand exists beyond making a profit, often reflecting its social or environmental commitments, and how it intends to positively impact the world or its consumers.

Ethical Challenges

Situations or decisions that involve a conflict between moral principles.

Co-Optation

The process of absorbing new ideas or movements into existing structures to neutralize or mitigate their impact.

Washing

A critique often attached to terms like "greenwashing" or "whitewashing," implying superficial commitments or efforts by organizations to seem more socially responsible or inclusive than they are.