Niche Marketers Presumably Understand Their Customers' Needs So Well That

question 60

Multiple Choice

Niche marketers presumably understand their customers' needs so well that the customers willingly _____

• A) change neighbourhoods.
• B) pay a premium.
• C) abandon other brands.
• D) make long-term commitments.
• E) disclose private information.

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Definitions:

Weak Base

A base that partially dissociates into its ions in an aqueous solution, resulting in a weakly alkaline solution, as opposed to a strong base which fully dissociates.

Strong Base

A substance that can readily accept hydrogen ions and is completely or nearly completely dissociated in aqueous solution, resulting in a high pH.

Sudan IV

A lysochrome (fat-soluble dye) used in histology to stain lipids, triglycerides, and lipoproteins in cells and tissues.

Colorimetric PH Indicator

A chemical compound that changes color in response to changes in pH, used to determine the acidity or alkalinity of a solution.