Two Broad Groups of Variables Are Used to Segment Consumer

question 3

Multiple Choice

Two broad groups of variables are used to segment consumer markets. One method uses descriptive characteristics such as geography. The other method is to form segments by looking at ________ considerations.

• A) income
• B) cultural
• C) behavioural
• D) gender
• E) interest

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Definitions:

Biological Intervention

Therapies or treatments that involve manipulation of the body's biological systems, often through medication, to treat mental health conditions.

Psychological Disorders

Mental disorders characterized by patterns of behavior or thoughts that are significantly distressful or impairing personal functioning.

Biological Imbalances

Refers to the disruption in the normal balance of biological factors in the body, which can affect physical and mental health.

Hallucinations

False perceptions occurring in the absence of any relevant stimulus. Auditory hallucinations are the most common form, but they may occur within any sensory modality.