PRIZM (Potential Rating Index by Zip Markets) Identifies Clusters of Consumers

question 108

Multiple Choice

PRIZM (Potential Rating Index by Zip Markets) identifies clusters of consumers based on a variety of characteristics such as education and affluence. Which of the following clusters would match to a consumer group that is characterized as being couples or single-headed households, most of them with kids, who have decided to stay in urban centres rather than flee to the suburbs?

• A) the cosmopolitans
• B) young digerati
• C) blue bloods
• D) winner's circle
• E) beltway boomers

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